Predictable Agency Economics
White Label WordPress Pricing for Agencies
Softvole prices project work around an agreed scope instead of an open-ended hourly meter. The goal is simple: your agency should know its production cost before it commits to the client-facing delivery.
You design, we build
Landing page from $1,200 · Website from $2,400 for up to five unique templates.
We design and build
Business website from $3,500 · Redesign with migration from $3,500.
WooCommerce & care
Stores from $4,500 · Website care from $149 per site each month.
Start here
Development only, or design and development
Most pricing confusion between agencies and production partners comes from one question: who owns the design? The answer changes the work, the responsibility and the price. Pick the route that matches how your agency sells, and the numbers below follow from it.
Route one
You design. We build.
Your team has already sold and approved the design. We implement it in WordPress with the structure, responsive behaviour and quality checks agreed in the scope.
- You supply the approved design file, usually Figma
- You own art direction and client feedback
- We own build quality, responsive behaviour and handover
- Lower production cost, because design is already paid for
Production starts at
$1,200
Route two
We design and build.
You bring the brief and the client relationship. We take design responsibility through to a built, tested WordPress website, still behind your brand.
- We wireframe and design before build
- You approve direction at defined checkpoints
- We own design and development together
- Higher production cost, because more responsibility sits with us
Production starts at
$3,500
Starting Prices
Use these numbers for qualification, not as a substitute for scoping
Starting prices help an agency decide whether a project is broadly in range. The final quote is based on the actual design, template, functional, migration, ecommerce, integration, and timing requirements.
Starting From
$1,500
Landing pages
Campaign, lead-generation, or focused single-page WordPress delivery.
From
$3,500
Business website
Multi-page WordPress website from approved design or brief-first production.
From
$3,500
Website redesign
Modern WordPress rebuild with migration requirements scoped explicitly.
From
$6,500
WooCommerce
Store builds where catalog, checkout, payments, shipping, and integrations are part of the scope.
month / site from
$599
Website care and optimization
Recurring WordPress maintenance for agencies, including the agreed mix of updates, backups, uptime, security, performance, and technical care.
Category 1 · Build from your design
Development from an approved design
These prices apply when your agency provides a completed, client-approved design file. They are production engagements with a defined scope, not open-ended development time.
Most common first project
$1,200
Starting from
Landing Page Development
A single focused page built from your approved design — campaign, launch or lead-generation.
- Approved Figma or equivalent design file
- WordPress or Elementor development
- Responsive implementation across defined breakpoints
- Standard quality checks before handover
- Integrations defined in the project scope
Animation, custom interaction, content entry and additional integrations are scoped and quoted with the project.
$2,400
Starting from
Website Development
A multi-page WordPress website built from your approved design, covering up to approximately five unique page templates.
- Up to about five unique templates included
- Additional unique template: $350–$450 each, by complexity
- Reusable structure so similar pages stay efficient
- Responsive implementation and quality checks
- Structured content fields where the scope requires them
Page count and template count are different things. The section below explains how we count them.
Category 2 · Design and build
We take design responsibility as well
For agencies without design capacity in-house, or without capacity this quarter. You keep the client, the strategy and the commercial relationship. We produce the website behind your brand.
$3,500
Starting from
Business Website
Design and WordPress development for a multi-page business website, from brief to tested build.
- Wireframes and high-fidelity design before build
- Approval checkpoints agreed at the start
- WordPress development and responsive implementation
- Structured content models where the scope requires them
- Quality checks and documented handover
Final price depends on unique templates, functionality, content responsibility and timeline.
$3,500
Starting from
Redesign and Migration
A modern rebuild of an existing website, with the existing site treated as part of the scope rather than an afterthought.
- Inventory of existing URLs, content and integrations
- Redirect planning and URL preservation where required
- Responsive rebuild on WordPress
- Content migration defined in the project scope
- Pre-launch and post-launch checks to reduce technical risk
Migration reduces avoidable technical risk during a rebuild. It does not control how a search engine ranks a site, and we make no ranking claims.
Category 3 · WooCommerce
Stores are priced on transactional complexity
A store is not a brochure website with products added. Catalogue structure, checkout rules, payments, shipping and integrations all carry production and testing effort, so WooCommerce has its own starting prices.
$4,500
Starting from
WooCommerce — Build from Approved Design
Your approved store design, built and tested. You own the design direction; we own the build.
- Approved design file for store and key templates
- Catalogue, product and checkout implementation in scope
- Payment and shipping configuration as defined
- Responsive implementation and store testing
$6,500
Starting from
WooCommerce — Design and Build
Design and development together, for agencies that want the whole store produced behind their brand.
- Store design including product and checkout journeys
- Catalogue architecture and product data structure
- WooCommerce development, configuration and testing
- Documented handover for your team or the client’s
What moves a WooCommerce quote
Product architecture
Catalogue size, categories, attributes and how products relate to each other.
Product variations
Options, bundles and conditional logic that change what a customer can buy.
Checkout complexity
Fields, steps, rules and anything that changes the standard purchase flow.
Subscriptions
Recurring billing, renewals and customer account behaviour over time.
Membership
Gated content, access rules and the relationship between accounts and products.
Custom functionality
Anything the store needs that standard WooCommerce behaviour does not cover.
Integrations
Payments, CRM, ERP, email, analytics and other external systems in scope.
Shipping and tax
Zones, rates, carriers and tax rules that have to be configured and tested.
Complex stores are quoted individually. We would rather scope the work properly than quote a number that changes later.
Category 4 · Website care
Ongoing care, priced per site
Care is recurring work, so it is priced monthly for each website. Agencies resell these plans under their own brand and their own pricing. Every tier has a defined service list, agreed in your care agreement.
$149
Per site, per month
Essential
Keeping a stable website stable.
- WordPress core and plugin updates
- Scheduled backups
- Uptime monitoring
- Basic security monitoring
- Reporting at an agreed frequency
Most agency partners start here
$299
Per site, per month
Growth
Everything in Essential, plus a defined monthly allowance for the small changes clients ask for.
- Everything in Essential
- A defined monthly allowance of small website edits
- Routine maintenance tasks
- Performance attention, reviewed on a set schedule
- Change requests beyond the allowance are quoted as project work
$599
Per site, per month
Priority
For websites where downtime or a broken checkout costs the client money.
- Everything in Growth
- Built for WooCommerce and revenue-critical websites
- Suited to higher-complexity sites and integrations
- Priority response times, defined in the care agreement
- Closer monitoring and review cadence
| Included | Essential · $149 | Growth · $299 | Priority · $599 |
|---|---|---|---|
| Core and plugin updates | Yes | Yes | Yes |
| Backups | Yes | Yes | Yes |
| Uptime monitoring | Yes | Yes | Yes |
| Security monitoring | Basic | Basic | Closer monitoring |
| Small website edits | Quoted separately | Defined monthly allowance | Defined monthly allowance |
| Performance attention | On request | Scheduled review | Scheduled review |
| Response times | Standard | Standard | Priority, as defined |
| Best suited to | Stable brochure sites | Active client websites | WooCommerce and revenue-critical sites |
Care plans are delivered white label. Your agency holds the client relationship, sets its own resale price and keeps the invoice.
What Moves a Quote
Price the work units that actually create production effort
Good scoping looks past a headline page count and identifies the parts of a website that require unique design, development, migration, testing, or coordination.
| Scope driver | Why it changes effort | Typical examples |
|---|---|---|
| Unique templates | Each unique layout creates design, responsive, development, and QA work | Home, service, location, case study, team, resource, product templates |
| Design responsibility | Brief-first projects add wireframing and high-fidelity design before build | Design from brand guidelines versus approved Figma handoff |
| Structured content | Reusable content models require planning beyond visual page assembly | ACF fields, custom post types, directories, teams, locations, resources |
| Integrations | External systems add functional dependencies and testing | CRM, booking, maps, forms, analytics, marketing tools |
| Migration | Existing URLs, content, data, redirects, and integrations need inventory and verification | Redesigns, platform moves, WooCommerce data |
| Ecommerce rules | Stores introduce transactional behavior beyond normal pages | Products, variations, shipping, tax, subscriptions, payments |
| Timeline urgency | Compressed delivery can require scheduling decisions or parallel production | Launch dates, campaigns, events, seasonal ecommerce |
Agency Margin
Softvole provides the production cost. Your agency controls the client price.
White label economics only work when the agency retains commercial control. Softvole does not tell the partner what markup to use or how to structure its client proposal.
01
Quote with confidence
A defined production cost lets the agency add strategy, account management, creative direction, client communication, and its desired margin without guessing what delivery will eventually cost.
02
Keep the invoice
The end client pays the partner agency according to the agency’s own commercial arrangement. Softvole stays behind the scenes as fulfillment.
03
Protect scope
When the client asks for something new, the agency can decide whether to absorb it, reprice it, or issue a change request after Softvole scopes the additional production work.
Fixed Price Logic
What fixed means and what it does not mean
Fixed pricing protects the agreed project from normal production uncertainty. It does not turn new requirements into free work.
Path 01
Fixed means
- The agreed production scope has an agreed cost
- Normal internal production time creates no surprise invoices
- You can price the client proposal against a known cost
- The quote does not change because the work took us longer than expected
Path 02
Fixed does not mean
- New pages after the scope is approved
- New features or integrations added later
- A change of design direction after approval
- New store rules discovered after the store scope is agreed
- Compressed timelines that were not part of the plan
Example Scope Thinking
Why a quote should be more detailed than "12 pages"
The examples below are not fixed packages. They show how the same surface-level page count can hide very different production requirements.
| Example | Looks simple because | What actually needs scoping |
|---|---|---|
| 12-page marketing site | Only 12 URLs | How many unique templates, whether Figma is approved, forms, CRM, content entry, custom post types |
| 8-page SaaS site | Fewer pages | Unique page designs, animation, pricing logic, integration requirements, conversion tracking |
| 30-page location site | High page count | Could be efficient if most pages reuse one structured location template |
| Small store | Only 40 products | Variations, shipping, tax, payment, subscriptions, integrations can still make it complex |
Process
How Softvole Scopes and Delivers
See when scope is locked, how feedback is handled, and what happens if requirements change.
Proof
White Label WordPress Case Studies
See the project types and outcomes behind the service claims.
Fit
Why Softvole
Compare project-based white label production with freelancer and in-house delivery models.
Why does Softvole use fixed project pricing instead of hourly billing?
Fixed project pricing gives the agency a known production cost after scope is agreed. That makes it easier to build the client proposal, protect margin, and avoid a situation where normal production time turns into an open-ended hourly total.
What is included in the $1,500 landing page starting price?
The exact inclusions depend on the brief. The $1,500 figure is a starting point for a scoped landing-page project, not a universal flat fee for every landing page regardless of design, integrations, content, animation, or deadline.
Why can two websites with the same number of pages cost different amounts?
Total page count can hide production complexity. A 15-page site built from five reusable templates may be simpler than an eight-page site where every page has a unique layout, complex interactions, custom content structures, and multiple integrations.
Does the fixed price ever change after work begins?
The agreed price stays fixed for the agreed scope. If the agency or client adds a new requirement after scope is locked, the project lead identifies the change and prices the additional work before it begins.
Do you require a long-term retainer?
No long-term retainer is required to start a project. Agencies can work project by project. Website care is an ongoing monthly service because the work itself is recurring.
Can agencies set their own markup on Softvole work?
Yes. Softvole provides the agency’s production cost. The partner agency controls what it charges its client, how it packages the work, and the margin it wants to protect.
Is pricing different for agencies in different countries?
Softvole scopes work around project requirements rather than the agency’s location. Partners are served across the USA, UK, Canada, Australia, Europe, and the GCC.