A 32-page white label WordPress redesign delivered behind the scenes for a US marketing agency, replacing a slow, inconsistent home-services website with reusable Elementor templates, preserved URLs, a clearer inquiry path and a structured, unbranded handoff.
Working days from approved scope to a live white label WordPress redesign.
Faster mobile lab LCP: 4.8 seconds to 2.1 seconds.
More qualified organic inquiries: 28 to 43 across two 56-day reporting periods.
Core page URLs retained through the white label WordPress redesign.
A US marketing agency needed more than a fresh coat of paint for its home-services client. It needed a white label WordPress redesign partner that could rebuild the experience, protect what was already ranking, and stay completely out of sight while doing it.
Project brief: Redesign 32 pages. Keep the client relationship.
Softvole delivered a 32-page white label WordPress redesign for a US marketing agency’s home-services client, while the agency kept every client conversation. The scope covered UX structure, reusable Elementor templates, URL preservation, form testing and an unbranded handoff.
The agency had already grown its relationship with a local home-services business, managing its content and search strategy. What the agency lacked was enough in-house development capacity to turn that strategy into a website that matched it.
The agency needed a defined scope, a predictable review process, and a white label WordPress redesign partner that could work behind the scenes without adding a second point of contact for the client.
Project at a glance
| Project detail | Information |
|---|---|
| Agency | Independent US marketing agency |
| End-client | Local home-services business |
| Scope | 32-page white label WordPress redesign |
| Stack | WordPress, Elementor Pro, ACF |
| Delivery | 18 working days after approval |
| Follow-up | 8 weeks of reporting |
The agency’s client had a recognizable service offer and a useful local reputation. But the existing WordPress site slowed visitors down and gave the agency’s account manager more coordination work than the project should have needed.
The initial mobile lab test recorded a 4.8-second Largest Contentful Paint. Oversized images, unused widgets and a heavy hero section delayed the content visitors actually came for.
Layouts had accumulated inconsistently over time. Headings, trust sections and contact prompts varied from one service page to the next, which made updates and QA slower than they needed to be.
The agency wanted to keep 32 core URLs and the content still earning traffic. A rebuild without a page-by-page inventory risked broken journeys and avoidable migration work.
The account manager was collecting feedback, translating it into developer tasks and chasing revisions. The agency wanted a single production owner instead.
Project objective: Deliver a white label WordPress redesign that fixes the experience without turning the agency into a development help desk.
Before design began, the team agreed on three priorities: protect the page structure worth keeping, create one consistent visitor journey, and make routine content changes manageable after handoff.
Every core page was mapped to its purpose, current URL and contact action, and the agency confirmed what needed to stay. Eleven retired legacy URLs received one-to-one redirect destinations.
Output: URL map and content decisions.
Elementor templates covered the service, service-area and supporting-content layouts. ACF fields organized repeatable information, so a single global correction no longer meant editing 32 separate pages.
Output: Consistent layouts and editable content.
Each page opened with a direct explanation of the service and who it served, followed by scope, process and common questions. Mobile forms asked only what was needed to start a conversation.
Output: A consistent inquiry journey.
The agency kept the strategy and client relationship. Softvole owned the design and build inside the agreed scope of the white label WordPress redesign. One project lead collected consolidated feedback and kept the review stages on schedule.
Search and answer visibility. The redesigned structure uses descriptive headings, useful service content, crawlable internal links and structured data that matches what visitors see. These follow Google’s guidance for AI search features. They are a useful foundation, not a guarantee of rankings or AI citations.
The project schedule starts after scope, access and source content are approved. Working days exclude weekends. The 18-day white label WordPress redesign ends at launch; the eight-week reporting window follows separately.
The team reviewed the existing pages, documented key URLs, listed form requirements and agreed what needed to be kept, revised or retired. The agency approved the scope and review dates.
Milestone: Approved sitemap, URL map and content responsibilities.
The homepage, service template and mobile layout established the visual system. The agency returned one consolidated feedback round before those choices extended to the rest of the site.
Milestone: Approved design direction and reusable page layouts.
Softvole built the templates, populated all 32 pages, configured content fields and implemented the contact forms. Image sizing and unnecessary front-end elements were reviewed throughout the build.
Milestone: Complete staging site ready for agency review.
The final review covered mobile navigation, keyboard access, form validation, core URLs, legacy redirects and indexability settings. After sign-off, the agency received the site and an unbranded editing guide.
Milestone: Launch and agency-owned handoff.
What the delivery schedule depended on. The schedule depended on a fixed scope, content arriving before population, consolidated feedback and no complex booking or payment integration. Projects with different dependencies need their own timelines.
The figures below compare the site before and after the white label WordPress redesign. The measurement windows and the inquiry definition are stated explicitly, so the numbers can be checked rather than taken on faith.
Performance summary
| Metric | Before | After | Change |
|---|---|---|---|
| Qualified inquiries | 28 | 43 | +54% |
| Organic sessions | 860 | 1,118 | +30% |
| Mobile lab LCP | 4.8s | 2.1s | −56% |
Traffic and inquiry figures compare separate 56-day periods before the redesign and after launch.
Week numbers refer to the same relative position in two separate eight-week reporting windows.
Qualified organic inquiries
| Week | Before redesign | After launch |
|---|---|---|
| Week 1 | 3 | 4 |
| Week 2 | 4 | 4 |
| Week 3 | 3 | 5 |
| Week 4 | 4 | 5 |
| Week 5 | 3 | 5 |
| Week 6 | 4 | 6 |
| Week 7 | 3 | 7 |
| Week 8 | 4 | 7 |
| Total | 28 | 43 |
Organic website sessions
| Week | Before redesign | After launch |
|---|---|---|
| Week 1 | 106 | 123 |
| Week 2 | 107 | 128 |
| Week 3 | 104 | 134 |
| Week 4 | 108 | 137 |
| Week 5 | 109 | 142 |
| Week 6 | 106 | 147 |
| Week 7 | 108 | 151 |
| Week 8 | 112 | 156 |
| Total | 860 | 1,118 |
What counts as a qualified inquiry? A unique, valid inquiry attributed to organic search, inside the agreed service area and relevant to an offered service. Spam, duplicate messages and out-of-area requests are excluded from both reporting windows.
Business figures: Both periods cover 56 days. The 54% increase is rounded from (43 − 28) ÷ 28. Organic sessions increase by exactly 30%.
Speed: The LCP comparison represents the median of three lab runs using the same page, device profile and test conditions. It is not field Core Web Vitals data. The 56% reduction is rounded from (4.8 − 2.1) ÷ 4.8.
Attribution: The agency continued its own content and marketing work during the reporting window. The before-and-after comparison cannot isolate the white label WordPress redesign’s contribution from that ongoing work.
The practical win for the agency: it reviewed one delivery plan, approved one design system and presented a single, consistent site to its client, instead of managing 32 separate page decisions. That operational benefit is separate from the traffic and inquiry outcomes, which still depend on the agency’s own marketing work.
The agency remained its client’s trusted partner throughout. The production work became easier to scope, review and hand over.
This project is most relevant to agencies with a clear client brief, an existing WordPress site and limited internal development capacity. It also shows why scope matters: the delivery promise depends on approved content, timely feedback and a shared understanding of what the finished site needs to do.
Bring the brief, the Figma file or the website that needs a rethink. Let’s define a real scope and a delivery plan your agency can work with.
Discuss your project · Explore website redesign
White label WordPress production. Your agency keeps the relationship.
A white label WordPress redesign is a website rebuild delivered by a production partner on behalf of an agency. The partner handles UX, design, WordPress development and QA, while the agency stays client-facing, presents the finished site under its own brand and owns every client conversation.
Yes. Softvole’s white label WordPress redesign workflow can start from an approved Figma file or from an agency brief. Share the page count, content status, integrations and preferred timeline when discussing the WordPress development scope.
The 18-day schedule shown here depended on a fixed 32-page scope, content ready before population, one consolidated feedback round and no complex integrations. A real timeline depends on page count, content readiness, integrations and approval speed, and is confirmed after the actual scope is reviewed.
It starts with a full URL and content inventory. High-value URLs and ranking content are kept where practical, necessary redirects are mapped, and canonicals, indexing settings and the sitemap are checked before launch. Rankings still depend on many factors outside the redesign itself.
Send the existing site, page list, brief or Figma file, content status, required integrations and a preferred launch date, and identify who approves each review stage. Softvole’s delivery process explains the stages from scope through handoff.
Proof before promises
A white label multi-location WordPress development project delivered behind the scenes for a US design agency,
The figures below compare the single-location placeholder site the franchise used before expansion with the nine-location system this white label multi-location WordPress development project delivered. The measurement windows and the appointment-request definition are stated explicitly so the numbers can be checked rather than taken on faith.
Performance summary
| Metric | Before | After | Change |
|---|---|---|---|
| Qualified appointment requests | 22 | 31 | +41% |
| Organic and direct sessions (all location pages) | 600 | 780 | +30% |
| Mobile lab LCP | 5.1s | 2.3s | −55% |
Appointment-request and session figures compare separate 56-day periods before the multi-location launch and after it went live.
Week numbers refer to the same relative position in two separate eight-week reporting windows.
Qualified appointment requests
| Week | Before launch | After launch |
|---|---|---|
| Week 1 | 2 | 3 |
| Week 2 | 3 | 3 |
| Week 3 | 2 | 4 |
| Week 4 | 3 | 4 |
| Week 5 | 3 | 4 |
| Week 6 | 3 | 4 |
| Week 7 | 3 | 4 |
| Week 8 | 3 | 5 |
| Total | 22 | 31 |
Organic and direct sessions (all location pages)
| Week | Before launch | After launch |
|---|---|---|
| Week 1 | 74 | 88 |
| Week 2 | 75 | 90 |
| Week 3 | 75 | 94 |
| Week 4 | 76 | 96 |
| Week 5 | 75 | 98 |
| Week 6 | 74 | 100 |
| Week 7 | 75 | 104 |
| Week 8 | 76 | 110 |
| Total | 600 | 780 |
What counts as a qualified appointment request? A unique, valid request submitted through the site’s single booking path, attributed to a specific location, from a prospective client rather than an existing one. Duplicate submissions, spam and internal test entries are excluded from both reporting windows.
Business figures: Both periods cover 56 days. The 41% increase is rounded from (31 − 22) ÷ 22. Sessions increase by exactly 30%.
Speed: The LCP comparison represents the median of three lab runs using the same page, device profile and test conditions. It is not field Core Web Vitals data. The 55% reduction is rounded from (5.1 − 2.3) ÷ 5.1.
Attribution: The agency’s client ran a grand-opening marketing campaign across all nine locations during the after-launch reporting window. The before-and-after comparison cannot isolate this white label multi-location WordPress development project’s contribution from that campaign.
The practical win for the agency: it reviewed one delivery plan, approved one location template and received a single accessibility-checked staging site, instead of scoping nine separate small builds. That operational benefit is separate from the appointment and traffic outcomes, which still depend on the franchise’s own marketing and location operations.
A three-tier white label WooCommerce subscription development project built behind the scenes for a US growth
The figures below compare the single-tier checkout the brand used before this white label WooCommerce subscription development project with the three-tier store Softvole delivered. The measurement windows and the completed-checkout definition are stated explicitly so the numbers can be checked rather than taken on faith.
Performance summary
| Metric | Before | After | Change |
|---|---|---|---|
| Completed subscription checkouts | 148 | 203 | +37% |
| Store sessions (organic and paid) | 2,000 | 2,680 | +34% |
| Mobile lab LCP (checkout page) | 6.0s | 2.9s | −52% |
Checkout and session figures compare separate 56-day periods before the rebuild and after launch.
Week numbers refer to the same relative position in two separate eight-week reporting windows.
Completed subscription checkouts
| Week | Before rebuild | After launch |
|---|---|---|
| Week 1 | 18 | 22 |
| Week 2 | 18 | 23 |
| Week 3 | 19 | 24 |
| Week 4 | 18 | 25 |
| Week 5 | 19 | 26 |
| Week 6 | 18 | 27 |
| Week 7 | 19 | 28 |
| Week 8 | 19 | 28 |
| Total | 148 | 203 |
Store sessions (organic and paid)
| Week | Before rebuild | After launch |
|---|---|---|
| Week 1 | 248 | 300 |
| Week 2 | 249 | 310 |
| Week 3 | 250 | 320 |
| Week 4 | 250 | 330 |
| Week 5 | 251 | 340 |
| Week 6 | 250 | 350 |
| Week 7 | 251 | 360 |
| Week 8 | 251 | 370 |
| Total | 2,000 | 2,680 |
What counts as a completed subscription checkout? A unique, valid new-subscriber checkout completed through the store’s payment flow. Failed payments, internal test transactions and cancellations within 24 hours of purchase are excluded from both reporting windows.
Business figures: Both periods cover 56 days. The 37% increase is rounded from (203 − 148) ÷ 148. Store sessions increase by exactly 34%.
Speed: The LCP comparison represents the median of three lab runs on the checkout page using the same device profile and test conditions. It is not field Core Web Vitals data. The 52% reduction is rounded from (6.0 − 2.9) ÷ 6.0.
Attribution: The agency increased paid ad spend during the after-launch reporting window as part of the funding-backed growth plan. The before-and-after comparison cannot isolate this white label WooCommerce subscription development project’s contribution from the spend increase.
The practical win for the agency: it reviewed one subscription product template and one checkout flow instead of scoping three separate tier builds, and received a single tested staging store to approve. That operational benefit is separate from the spend-driven traffic outcome, which still depends on the brand’s own acquisition budget and retention work.
A 32-page white label WordPress redesign delivered behind the scenes for a US marketing agency, replacing
The figures below compare the site before and after the white label WordPress redesign. The measurement windows and the inquiry definition are stated explicitly, so the numbers can be checked rather than taken on faith.
Performance summary
| Metric | Before | After | Change |
|---|---|---|---|
| Qualified inquiries | 28 | 43 | +54% |
| Organic sessions | 860 | 1,118 | +30% |
| Mobile lab LCP | 4.8s | 2.1s | −56% |
Traffic and inquiry figures compare separate 56-day periods before the redesign and after launch.
Week numbers refer to the same relative position in two separate eight-week reporting windows.
Qualified organic inquiries
| Week | Before redesign | After launch |
|---|---|---|
| Week 1 | 3 | 4 |
| Week 2 | 4 | 4 |
| Week 3 | 3 | 5 |
| Week 4 | 4 | 5 |
| Week 5 | 3 | 5 |
| Week 6 | 4 | 6 |
| Week 7 | 3 | 7 |
| Week 8 | 4 | 7 |
| Total | 28 | 43 |
Organic website sessions
| Week | Before redesign | After launch |
|---|---|---|
| Week 1 | 106 | 123 |
| Week 2 | 107 | 128 |
| Week 3 | 104 | 134 |
| Week 4 | 108 | 137 |
| Week 5 | 109 | 142 |
| Week 6 | 106 | 147 |
| Week 7 | 108 | 151 |
| Week 8 | 112 | 156 |
| Total | 860 | 1,118 |
What counts as a qualified inquiry? A unique, valid inquiry attributed to organic search, inside the agreed service area and relevant to an offered service. Spam, duplicate messages and out-of-area requests are excluded from both reporting windows.
Business figures: Both periods cover 56 days. The 54% increase is rounded from (43 − 28) ÷ 28. Organic sessions increase by exactly 30%.
Speed: The LCP comparison represents the median of three lab runs using the same page, device profile and test conditions. It is not field Core Web Vitals data. The 56% reduction is rounded from (4.8 − 2.1) ÷ 4.8.
Attribution: The agency continued its own content and marketing work during the reporting window. The before-and-after comparison cannot isolate the white label WordPress redesign’s contribution from that ongoing work.
The practical win for the agency: it reviewed one delivery plan, approved one design system and presented a single, consistent site to its client, instead of managing 32 separate page decisions. That operational benefit is separate from the traffic and inquiry outcomes, which still depend on the agency’s own marketing work.
A Repeatable Workflow
Bring a client brief, an approved Figma file, or a project your internal team cannot take on right now. We will scope the work, identify dependencies, and tell you what it would take to deliver it under your brand.
